GM has made some interesting marketing choices lately. One of the most shocking choices has been the company's decision to pull out of Super Bowl advertising altogether. So, this means you won't be seeing a brand-new Chevy Silverado or a new GMC Sierra hit the Jumbo-Tron screens this year like they did during the 2012 game. General Motors will be very absent from any type of advertising this year.
The cost for a single 30-second ad spot during the big game this year is reported to be as high as $3.8 million for one run, not including the often high cost of producing the commercials themselves, which can often involve pricey special effects and big-name actors. 60-second spots, of course, are much pricier, but many companies and automakers are willing to pay the high costs for the biggest television exposure all year. Of course, GM and its auto brands, such as GMC, are gaining quite a bit of exposure anyway for opting out of the process, so perhaps this move is a part of a greater plan to attract attention in a more cost-efficient way.
Many auto brands have had great success advertising during the Super Bowl, so it will be interesting to see how the new GMC approach works. For more information about all things GMC, stay tuned here with S & K Buick GMC. Conveniently located at 1400 S Dirksen Pkwy and serving the greater Springfield, IL area, we're here to provide you with the latest updates. If you're looking for a new GMC, we've also got you covered. Stop by and see us today!